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Starts and stops: The uphill task of revitalizing Europe’s economy

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Hurry up and wait: The struggle to boost Europe's economy
Economist Mario Draghi said 'we must genuinely fear for our self-preservation'

Storming the Castle: Europe’s Race to Rescue Its Economy

There is a peculiar hush at Alden Biesen, a 13th‑century castle in the gentle hills of Limburg, Belgium — an old stone hush that somehow amplifies urgency. Flags snap in a cold wind over the courtyard, leaders hurry past oak doors, and the shadow of history presses against the table where today’s decisions will be carved. This is not a ceremonial retreat. It feels — to diplomats, business chiefs and café‑side listeners alike — like a last call.

“For the first time since the Cold War, we must genuinely fear for our self‑preservation,” one retired prime minister wrote in a blunt report last year, and the sentence stuck in many minds. The message, repeated in more technocratic language by another former premier, was that Europe is being outpaced in technology, capital markets and strategic resilience. That sense of peril has hardened into political momentum, albeit a grudging, imperfect one.

What changed was not only geopolitics — the rattling of tariffs, the talk of territorial ambitions, and new rivalries with Beijing and Moscow — but an uncomfortable mirror held up to the single market itself. The same market that was supposed to be Europe’s engine is riddled with friction: rules that differ from one capital to the next, fragmented packaging standards, confusing professional recognition and, in the striking language of Brussels, intra‑EU barriers that act like internal tariffs.

The “Terrible Ten” — a list that reads like a short novel of frustration

When the European Commission mapped the obstacles, it produced what officials now call the “Terrible Ten.” In plain terms, these are:

  • Complex procedures to set up cross‑border businesses
  • Overlapping and opaque EU rules
  • Member states’ inconsistent implementation
  • Limited recognition of professional qualifications
  • No common standards on several product categories
  • Fragmented packaging and labelling rules
  • Uneven product compliance systems
  • Restrictive national rules on services
  • Complicated rules on posting workers in low‑risk sectors
  • Territorial constraints in supply chains pushing up prices

Ask a small business owner from Kraków or a software start‑up founder from Lisbon, and they will tell you that these are not academic annoyances; they are the daily roadblocks to hiring, scaling and competing globally.

Shock Therapy from Across the Atlantic

Then came the geopolitical shakeup — a new round of trade measures introduced abroad that felt like cold water on a fevered forehead. A 15% tariff on EU goods, announced by the United States, turned abstract concerns into boardroom nightmares. Suddenly, the math of “we must reform” had an exclamation mark attached.

“We used to think of trade as insulation,” a senior EU trade official told me. “Now we see it’s a lever someone can pull. That changes the calculus: either we be vulnerable, or we make ourselves less so.”

It is not just external tariffs that are the problem. Researchers in Brussels have tried to quantify the drag: internal barriers effectively add the economic burden equivalent to intra‑EU “tariffs” of up to 110% on some services and as much as 65% on goods. Those numbers are not theoretical — they translate to fewer factories, fewer high‑skilled jobs and more offshoring of innovation.

Blueprints, Compasses and the Politics of Speed

In response, Brussels has rolled out a tidy set of instruments — a Competitiveness Compass, proposals for a Savings and Investment Union (SIU), fresh rules for digital and quantum technologies, and an ambitious “28th Regime” that would allow a company to register once and operate everywhere in the EU. The Commission’s rhetoric is feverish: simplify, harmonise, unleash capital. The estimates are stark. One of the reports that sounded the alarm recommended investment of up to €800 billion per year to catch up in competitiveness and innovation.

“We have to mobilise savings, not let them slumber,” said Ireland’s finance minister in a corridor interview, pointing out that hundreds of billions sit in bank accounts across the EU, undirected. “If we channel even a fraction into start‑ups and scale‑ups, we change our trajectory.”

But proposals collide with national sensitivities. France worries about sovereignty in supervision; Ireland worries about tax and insolvency regimes; smaller EU capitals fear being steamrolled by a single authority in Paris or Berlin. The friction is not just legalistic. It’s cultural — different routes to entrepreneurship, varied pension norms, and contrasting relationships between state and market.

Enhanced cooperation: a pragmatic split?

One workaround is enhanced cooperation: a mechanism that allows a core group of at least nine member states to press ahead on policies while keeping the door open to others. It’s being floated as the only practical route to launch the SIU, since unanimity among 27 is politically improbable. Some see it as a sensible way to unblock decades of inertia; others fear it creates a two‑speed Europe.

“If nine can act, the rest can join when ready,” a senior trade adviser said. “But we must ensure it doesn’t become an exclusive club.”

On the Ground: Voices from the Market

At the summit, the human texture of these debates became evident. In a café across from the castle, a Belgian logistics manager sighed over an espresso. “We already face fragmented rules when we cross one regional border,” she said. “Imagine doing that with 27 different VAT regimes and packaging requirements.”

A Dublin fintech founder, who asked that her name not be used, spoke with a mixture of impatience and weary optimism. “We don’t need more reports. We need clear, digital registration, tax parity for retail investors and a single company form. Let a startup be born in Dublin and scale to Sofia without lawyers rewriting the playbook every time.”

Environmental NGOs and unions, meanwhile, warn against careless simplification. “The conversation can’t just be speed and profit,” said an advocacy director from a European environmental group. “If deregulation becomes an excuse to relax climate safeguards, we will trade short‑term competitiveness for long‑term catastrophe.”

Where Does This Leave Citizens — and the World?

There is a moral as well as an economic dimension to this scramble. As governments talk about “European Preference” — buy‑European rules for strategic public procurement — they are wrestling with a perennial tension: protect local jobs and industries, or keep borders open to the free exchange that has long underpinned prosperity.

“We must reduce strategic dependencies,” Denmark’s prime minister told reporters at the gates of Alden Biesen. “But we should not close ourselves off. Resilience is not the opposite of openness.”

So what should a citizen take from this drama? First, understand that supply chains and corporate law matter: they determine which innovations are built here and which are shipped abroad. Second, ask your leaders how they will mobilise savings for public good without sacrificing environmental or labour standards. Third, consider that Europe’s future will be decided not only in castles and council chambers, but in the small decisions of ordinary savers and entrepreneurs.

As the summit wound down, there was cautious optimism: commitments to an evidence‑based list of critical sectors for preferential treatment; a pledge to pursue SIU through enhanced cooperation if necessary; a promise to accelerate enforcement where national capitals ignore EU law. Momentum, not miracles, seems to be the order of the day.

Walking away from Alden Biesen, you can still hear the whisper of stone and flag. Europe’s path will not be easy. It will require honest trade‑offs, imaginative policy design and citizens willing to ask hard questions about the kind of continent they want to build: open and competitive, or closed and secure. Which future would you choose?