Fresh drone strikes have again hit warehouses linked to Wildberries, Russia’s largest online retailer, leaving multiple people injured and underscoring how the conflict is increasingly reaching deep into the country’s consumer supply chains.
The attacks on a company so central to the consumer economy appear to mark a widening of Kyiv’s strategy of using long-range drones to disrupt Russia’s war effort and pressure the Kremlin to make peace.
Tatyana Kim, the head and co-founder of Wildberries, said facilities in Krasnodar and Nevinnomyssk came under attack.
Social media video verified by Reuters showed a massive column of smoke billowing over Krasnodar, pointing to a significant blaze at the site.
In a separate incident in the southern city of Armavir, local officials said one worker was killed after drone debris fell on an enterprise there.
Krasnodar regional governor Veniamin Kondratiev said 10 people were wounded in an attack on a storage complex. He also reported that debris damaged two high-rise apartment buildings in Krasnodar, though no one was injured in those buildings.
Officials said a helicopter would be used to help extinguish the fire at the Krasnodar warehouse. A total of 105 people were involved in firefighting operations, authorities said.
The latest assault follows an earlier Ukrainian drone strike on Saturday that killed eight workers, ignited fires and forced disruptions to Wildberries operations.
“There are no words to describe all the feelings and emotions caused by the attacks on ordinary people, on our employees, on all of us who are simply doing our jobs,” Ms Kim wrote on the Telegram messaging app.
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Ukraine has not commented on recent attacks.
Wildberries began as an online store reselling apparel from European catalogues, later broadening its offerings and developing into a marketplace that also hosts third-party sellers. The company has not said how extensive the damage was.
The episode comes as e-commerce continues to expand in Russia: online sales rose 28% in 2025 to 11.5 trillion roubles, according to the Association of Internet Trade Companies. Deputy Prime Minister Alexander Novak has said sales of goods and services on digital platforms amount to about 8.5% of GDP.
